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go-to-market

(3 articles)

Revenue isn't a sales problem

You can't close deals if buyers can't explain what you do. You can't position if you don't know who actually buys. The sequence: market clarity, positioning, sales motion. Break a link upstream and everything downstream fails.

salesgo-to-marketbitcoin

Soldiers, scouts, and the limits of persuasion

At any given time, most people aren't ready to hear what you're saying. Not because they're stupid—because nothing in their world has broken yet. They're not evaluating alternatives because they don't need alternatives. People start looking when something in their world shifts. For Bitcoin, that shift is usually painful.

bitcoingo-to-market

Sovereignty without sacrifice

We can't win by being better at one thing (self-sovereignty) while being worse at everything else (speed, cost, UX, features). We have to be better at everything—or at minimum, comparable on the basics while being superior on self-sovereignty. The best protocol in the world accomplishes nothing if nobody uses it. We have to win commercially to win ideologically.

bitcoinproductgo-to-market